This brand has always been about more than just clothing. These clubs are being created as a way to give back to the people who support the business and to build something bigger than products alone. The goal is to bring students from the University of Wisconsin–Madison area and surrounding communities together through connection, community, and shared experiences. Anybody and everybody is welcome, with no attendance requirements, no pressure, and no cost to be involved.

The "Out Run Comfort" Run Club is designed to give people a reason to get outside, stay active, and meet new people in a relaxed environment. Every Saturday morning, the group will meet for a simple two-mile down-and-back run along Lake Mendota, with the option to run, walk, or turn around whenever you want. After the run, there will be food, drinks, music, giveaways, and time for everyone to hang out and connect. Whether you are an experienced runner or just looking for a fun way to start your weekend, the goal is simply to show up and be part of the community.

The "Give Back Initiative" Volunteer Group was created to make a direct impact on the Madison community through consistent acts of service. Events will happen weekly, with the day changing depending on the project or opportunity. The group plans to take part in things like hospice visits, school mentorship programs, handing out flowers, preparing and serving meals, and supporting individuals and families in need throughout the community. More than anything, the purpose is to create a culture of people willing to give their time and effort to help others.

The Bible Study groups will meet on Wednesday nights and will be split into separate men’s and women’s groups to create a more comfortable and personal environment for discussion. Each week will focus on studying different chapters and topics from the Bible while also inviting successful Christian members of the community to share their experiences, perspectives, and advice. The goal is to create a welcoming environment where people can grow in their faith, build meaningful friendships, and have honest conversations about life, purpose, and values. Whether someone is new to faith or has been involved for years, everyone is welcome to attend.

This community is also being built by students and young people who want to step outside their comfort zone, meet others, and gain real experience while being part of something meaningful. Whether it’s helping organize events, creating social media content, photography, videography, graphic design, marketing, outreach, music, logistics, or bringing completely new ideas to the table, there is a place for anyone who wants to contribute. No experience is needed at all — the only thing that matters is being passionate, willing to learn, and excited to be involved. The goal is to create opportunities for people to build skills, make connections, and grow alongside a community of people all working toward something bigger together.