SOOCI · OUR MISSION & VALUES
We believe confidence grows when you try something new—and community grows when you make room for someone else.
What we stand for ↓OUR MISSION
SOOCI’s mission is to bring people together, build confidence, and strengthen communities by creating opportunities to step outside your comfort zone, form meaningful connections, and give back to the people around you.
Apparel is one way to support that work. Showing up for a run, volunteering your time, or welcoming someone new is another.
OUR VALUES
These are the standards we want to bring to the products we create, the events we host, and the way we treat people.
Make room for people. A strong community starts with a welcome, grows through shared experiences, and keeps showing up for its members.
Take the first step, even when it feels unfamiliar. Progress can mean joining your first run, sharing an idea, or trying something you once avoided.
Care for the people and places around you. We want our community to be known for lending a hand as well as pursuing its own goals.
Follow through on what matters. Meaningful goals take consistent effort, patience, and people who encourage you to keep going.
Bring your own perspective. Students, athletes, artists, and entrepreneurs each have something different to contribute to what we are building.
Christian values are part of SOOCI’s foundation. We aim to express them through care, humility, and respect, while welcoming people of every background.
WHERE OUR VALUES COME TO LIFE
Move together, meet people, and challenge yourself. Every pace has a place.
Explore Madison → WHITEWATERA growing community built around getting outside and improving together.
Explore Whitewater → MADISON & BEYONDFind opportunities to serve neighbors and support surrounding communities.
Get involved → MADISONExplore Scripture, ask questions, and grow alongside others. Everyone is welcome.
Learn more →OUR VISION
We want to create more opportunities across Wisconsin for people to grow, serve, and build together. Every purchase helps fund future events and experiences—and every person who shows up helps give them meaning.
